At iDRY Systems, I elevated B2B & B2C marketing by blending data-driven strategies with creative storytelling. During my time there I…
Developed and executed lead-generation strategies to drive customer acquisition and growth.
Monitored and tracked performance metrics across various marketing channels to ensure campaign effectiveness.
Managed multi-channel marketing campaigns, including digital, social media, email, and direct marketing.
Planned and managed paid advertising campaigns, including PPC and media buying, to maximize ROI.
Facilitated cross-functional team communication and management to align marketing efforts with business goals.
Executed SEO and SEM strategies to enhance online visibility and organic search rankings.
Managed brand development initiatives to establish a strong and consistent brand identity.
Scope of Work
✓ Marketing Strategy & Development
✓ Multi-Channel Campaign Management
✓ Paid Advertising & Media Buying
✓ Data Collection & Analysis
✓ Performance Tracking
iDRY Systems isn't just a kiln manufacturer; they’re revolutionizing wood drying technology. This innovative company harnesses advanced techniques to reduce wood drying times from years to mere weeks. iDRY Systems' kilns are designed to deliver unparalleled efficiency and quality.
Year
2021 - 2024
As a Digital Project Manager at YST, I led comprehensive digital marketing initiatives for diverse clients, encompassing:
Project management for agency and client campaigns
Website and landing page optimization to enhance user experience and conversion rates
Analytics reporting and data-driven insights to track campaign performance and ROI
Implementation of SEO strategies to boost organic search rankings and traffic
Development and execution of targeted email marketing campaigns to drive engagement and sales
Consistently delivered measurable results, improving client visibility, engagement, and revenue across multiple digital channels.
Scope of Work
✓ Project Management
✓ Digital Campaigns
✓ Project Lifecycle
✓ Team Coordination
You Shall Thrive isn't just a marketing agency; it's a growth catalyst. From SEO mastery to social media dominance, mobile innovation, and beyond, You Shall Thrive's comprehensive suite of services is designed to elevate brands. Their expertise spans the digital landscape, offering clients a powerful toolkit for success in today's competitive market.
Year
2019 - 2022
“Jessica is an incredible project manager and digital marketer. She’s that “unicorn” you won’t find anywhere else.”
- Kira Jones
Fearless Democracy
At Hustle For Good, I served as a Client Manager and Marketing Project Manager for a full-service SaaS and marketing services agency. My role led the agency in:
Team Leadership: Managed a diverse team of marketing professionals, including content creators, SEO specialists, social media managers, and designers. Coordinated efforts to deliver cohesive and effective marketing campaigns.
Marketing Strategy and Implementation: Developed and executed comprehensive marketing strategies, including SEO, SEM, content marketing, and social media campaigns, tailored to each client's specific goals and target audience.
Project Management: Oversaw multiple projects simultaneously, ensuring they were completed on time and within budget. Utilized project management tools like Asana to streamline workflows and enhance team productivity.
SAAS Development and Management: Developed automations for the SAAS model, set up SAAS accounts for clients, managed the accounts, and used the software to create marketing and back-end process automation, funnels, and pipelines.
Scope of Work
✓ Project Management
✓ SaaS Automation & Sales
✓ Marketing Automation
✓ Cross-Channel Communication
Hustle For Good transcends the role of a typical marketing agency, Their full-service powerhouse combines cutting-edge SaaS solutions with innovative marketing strategies to propel small business owners forward.
Year
2017- 2021
“I don’t know how she does it, but she somehow manages to make the teams she leads more motivated, loyal, and productive in their work roles - but without skipping a beat when it comes to still giving them straightforward direction and feedback.”
-Shayna Lee