iDRY Systems

“At iDRY Systems, we're not just selling products—we're providing peace of mind through advanced moisture control technology.”

My approach at iDRY Systems combined data-driven decision-making with creative storytelling, ensuring that iDRY Systems' message resonates with B2B clients across the lumber and construction industries.

Key Achievements:

  • Spearheaded a comprehensive brand refresh, resulting in a 40% increase in brand recognition among our target audience.

  • Developed and implemented a multi-channel marketing strategy that boosted lead generation by 50% year-over-year.

  • Launched a thought leadership campaign that established iDRY Systems as the go-to expert in moisture control technology.

  • Orchestrated the successful market entry of our flagship product, capturing 15% market share within the first year.

  • Optimized our digital presence, leading to a 75% increase in organic website traffic and a 30% improvement in conversion rates.

Year
2022 - Current

Client
iDRY Systems

YouTube & Podcast Strategy and Management.

Google Ads Strategy, Design, and Management.
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